Moller – Maersk said, “ We are really excited that our rainbow containers have now started their way around the world. Rachel Osikoya, Head of Diversity & Inclusion, A.P. Moller Maersk employees at strategic points for them to sign the containers, a tradition started by APM Terminals and Maersk employees in Los Angeles. Image : MaerskĪs per the Maersk website, during its World Tour, the containers will be available to A.P. Moller Maersk employees at Pier 400, APM Terminals, raising their hand in support of #ChoosetoChallenge campaign on International Women’s Day. These containers will stop at several locations across Asia and Europe before finishing its tour at the Copenhagen Pride 2021 between 12th and 22nd August 2021. On the 11th of March 2021, these containers embarked on a world tour on board the Maersk Edmonton from APM Terminals Pier 400 in Los Angeles to Yokohama. As part of this initiative, Maersk painted two (1×20′ & 1×40′) of their shipping containers with a rainbow to symbolise inclusion and diversity and integrated these containers into their fleet. In line with this, Maersk launched their Maersk for Inclusion Excellence groups in the North American Region. In their Sustainability Report of 2020, Maersk mentioned that “ Diversity and inclusion are part of our value system, and our support for social justice and anti-discrimination is also expected by our employees“. Although the rainbow flag came into international prominence quite recently, it goes back to 1978 actually.Īs per Brittanica, artist Gilbert Baker, an openly gay man and a drag queen, designed the first rainbow flag supposedly urged by Harvey Milk, one of the first openly gay elected officials in the U.S., to create a symbol of pride for the gay community.īaker is said to have seen the rainbow as a natural flag from the sky, so he adopted eight colors for the stripes, each color with its own meaning (hot pink for sex, red for life, orange for healing, yellow for sunlight, green for nature, turquoise for art, indigo for harmony, and violet for spirit).
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The rainbow flag is seen as as a symbol for the LGBTQ rights movement. A rainbow means many things to many people.Ī Rainbow is said to be a promise of better times to come, a motivation to continue and endure through dark times, a symbol for good luck and fortune and even a hiding place for pots of gold.